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06910_Field_TCUM T475.txt
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1996-04-10
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904b
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as it tends to be in Europe. The book arrived in western Europe
long before the newspaper; but Russia and middle Europe
developed the book and newspaper almost together, with the
result that they have never unscrambled the two forms. Their
journalism exudes the private point of view of the literary
mandarin. British and American journalism, however, have
always tended to exploit the mosaic form of the newspaper
format in order to present the discontinuous variety and
incongruity of ordinary life. The monotonous demands of the
literary community—that the newspaper use its mosaic form to
present a fixed point of view on a single plane of perspective—
represent a failure to see the form of the press at all. It is as if
the public were suddenly to demand that department stores
have only one department.
The classified ads (and stock-market quotations) are the